Jose Cuervo

Jose Cuervo is a well-known tequila brand that is proud of its history and traditional values. I re-designed the label to honor their tradition by illustrating a worker picking the agave from the fields. The back of the label is an illustration of the agave fields. Based on engravings, I created an overlapping line pattern in reference to the illustrations found in currency. This is an appropriate style due to its historical significance.