Jose Cuervo
Label Design
Jose Cuervo is a well-known tequila brand that is proud of its history and traditional values. I re-designed the label to honor their tradition by illustrating a worker picking the agave from the fields. The back of the label is an illustration of the agave fields. Based on engravings, I created an overlapping line pattern in reference to the illustrations found in currency. This is an appropriate style due to its historical significance.
Recognition
Juror’s Choice in CounterSpace Exhibition
Winter 2023
