Sleep Medicine
The American Academy of Sleep Medicine provides information on sleep disorders and sleeping habits. This is an integrated marketing campaign based on the same strategy and linked by common visuals and messaging. These ads target the activites people do instead of sleeping and the effects of sleep deprivation. The illustrations were created to enhance the visual language and to have more control over the composition.
Social Media
These ads are on Instagram, Facebook and X. They identify the activity of scrolling instead of sleeping. The headlines target FOMO (fear of missing out) and assures the user that their anxiety can be put to rest since it can all wait until they get some rest.