SANO Wellness
Website Design
Background
The purpose of this website is to bridge the gap in healthcare for the hispanic community. After conducting user interviews with people of Hispanic origin, I discovered that the two biggest problems lied in a distrust of medical services and a lack of financial opportunities.
Design
Given the prevalent distrust in medical services, the design prioritizes building trust with the audience. To better reach the primarily Spanish-speaking demographic, Spanish text is emphasized with larger typography than the English counterpart. The color palette draws inspiration from healthy living, complemented by a warm and approachable illustration style.
Landing Animation
This background features slow-moving, overlapping wave patterns with clouds rolling above to help create a sense of serenity.
