The White Crescent
Brand Identity
The White Crescent is a fictional casino and bar located in the French Quarter of New Orleans. Influenced by the prohibition and art deco style, this brand is a unique blend of vintage and luxury. The colors are shades of purple with an accent of gold. I took inspiration for the logo from vintage beer brands, and incorporated an inline to reference the linework throughout. For one of my deliverables, I created a one minute motion graphic showcasing the brand standards.
Recognition
BFA Exhibition at UTA Gallery
Winter 2024
Brand Standards
This motion graphic focuses on the brand standards of The White Crescent. It includes the brand personality, fonts, colors, and brand statement. To tie it together, the different versions of the logo are animated in the beginning and at the end.