The White Crescent is a fictional casino and bar located in the French Quarter of New Orleans. Influenced by the prohibition and art deco style, this brand is a unique blend of vintage and luxury. The color palette features shades of purple accented with gold. The logo design draws inspiration from vintage beer branding, incorporating inline detailing to echo the linework used throughout the visual system. As one of the deliverables, I produced a one-minute motion graphic highlighting the brand standards.